Nestle Digital Marketing Manager (Remote) in Bridgewater, New Jersey
Nestlé Health Science invests in every employee to make certain each person can reach their greatest potential and works in an environment rooted in respect, diversity and teamwork. We focus on empowering the patients and consumers we serve to live healthier lives through industry leading nutrition and nutrition-enabling solutions by keeping their needs at the center of everything we do. We make quality and innovation our highest priorities when delivering our trusted brands such as BOOST®, Carnation Breakfast Essential®, Peptamen®, Compleat Organic Blends®, Zenpep®, and many more.
We are a globally recognized leader in the field of nutrition science with our US headquarters in Bridgewater, NJ, and have over 5000 employees around the world. Come join the Nestlé Health Science family and experience exciting opportunities!
Nestlé Health Science offers employees in eligible roles the opportunity to work remotely up to 100% of time, in an environment where they feel most comfortable to achieve the best possible results. With our Flex Fit Policy, our employees are empowered with the choice of working remotely or working in our office, or both!
The Digital Marketing Manager will lead all digital-related activities for our brands within the Gut Health & Sleep categories, working closely with Brand Marketing. This includes creating a holistic digital strategy that maps the entire “awareness to loyalty” experience the brands will deliver. Then, this role is also responsible for executing, in close collaboration with Marketing, the implementation of the defined strategy, for both consumers and healthcare professionals, with a clear and detailed plan for paid, owned and earned media channels. It includes leading the transformation of the existing website, to enhance the overall engagement, drive lead acquisition and enable e-commerce. Regarding e-commerce, the Digital Manager will coordinate various cross-functional internal teams, as well as agencies, to drive e-commerce sales in e-retail channels as well as Direct-to-Consumer e-commerce. Finally, this position will lead the execution of all retention-related programs (CRM), to drive loyalty to the brand and continue to build consumer lifetime value.
Design and lead execution of digital strategy
Develop strategic consumer journey maps, from acquisition to loyalty, for both for consumers and healthcare professionals, partnering with Marketing team
Create detailed plan for consumer and healthcare professional acquisition through Paid digital channels (primarily Search, Programmatic and Social)
Develop social media organic and paid strategy to drive brand awareness and engagement.
Lead all SEO-related activities, namely technical optimizations and content improvement/release
Lead influencer programs to drive new consumer leads to the brand
Be able to build Digital Marketing strategy in full independence (without agency) and collaborate closely with agencies for execution
Lead website transformation and creation of new e-commerce sales channel:
Plan overall website strategy, with clear sitemap structure, feature roadmap and release plan
Coordinate content development activities with design and copyright agencies, to ensure best-in-class content on the website
Ensure “consumer-first” approach to developing the brand website, through smooth UX and navigation.
Drive the development of new e-commerce direct channel, providing day-to-day guidance to agencies
Drive loyalty programs to build Consumer Lifetime Value
Lead the development of all CRM and Loyalty strategies, and oversee execution of programs
Drive engagement with healthcare professionals to foster loyalty and recommendation of the brand
Drive referral programs to support consumer acquisition program
Coordinate the development of e-mail creative, with design and creative agencies
Experience and Education Requirements:
4+ years of Digital Marketing experience
Graduate degree in business/MBA and/or equivalent business experience
Experience in Direct-to-Consumer E-Commerce is a strong plus
Experience driving technology-related projects, namely website launches, is a plus
Experience building and executing loyalty-related engagement programs is a plus
Strong project management skills
Ability to build and execute Digital strategies without dependency on agencies is required
A successful candidate in this role will be prepared to take on the challenge associated with the transformation of the selected strategic brands. This position will give the right candidate the opportunity to stand out and succeed in a large, global organization by thinking big, exercising elements of a “startup” mentality, and transforming innovative ideas into action by leveraging the below skills:
Strategic thought leadership
Curious, Entrepreneur, “Start-Up” mentality
Results focused and action orientation
Excellent problem-solving skills
Excellent communicator with internal and external stakeholders
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
EOE M/F/D/V Nestle is an Equal Opportunity Employer and is looking for diversity in candidates for employment. All candidates must apply online at Nestlejobs.com