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Huntington National Bank Marketing Segment Strategy Manager - Credit Card in Cleveland, Ohio

Description

Overview

The Marketing Segment Strategy Manager - Credit Card position is responsible for partnering with the Credit and Debit Card Product Team to successfully deepen relationships with Huntington customers with new credit cards, acquire new households with credit card and bring to market products and services acting as a key contributor to achieve business goals.

The Marketing Segment Strategy Manager - Credit Card position is highly strategic and complex in nature. Working with nominal direction, the Strategist will possess an insightful marketing vision for the segment.

Key Responsibilities:

  • Communicate thoroughly with stakeholders to build awareness of the marketing strategy and impact to the business.

  • Align messaging and positioning with the Huntington brand and ‘Looking Out For People’ philosophy to uniquely differentiate our products and services in the marketplace.

  • Possess a deep understanding of business segment financials, creating a marketing budget and overall strategic marketing plan to help the credit card segment successfully achieve its goals.

  • Develop business cases for new marketing and product strategies, including multiple tests and financial analysis.

  • Work with segment and analytics teams to identify target audience opportunities including model development and selection criteria. Optimize campaigns to improve results, efficiencies and reduce costs.

  • Analyze past results to recommend strategies to improve results and reduce costs.

  • Ongoing competitor analysis to understand the marketplace and what Huntington can do to differentiate and win customers.

  • Assist with and review research with segment, to quantify value proposition for inputs to pricing analysis and marketing collateral.

Who you’ll partner with:

  • Credit and Debit Card Product Teams

  • Data & Analytics Teams

  • Delivery & Execution Teams

  • Marketing Creative Agencies

  • Digital Acquisition Teams

  • Legal, Risk & Compliance Teams

Basic Qualifications

  • Bachelor’s Degree in Marketing or related field with 7+ years of credit card marketing experience

Preferred Qualifications

  • Results driven, highly quantitative, analytical and numbers focused

  • Demonstrated ability to communicate verbally and in written format to a wide audience, including Executive Leadership

  • Understands the client’s business and collaborates with the clients to meet their objectives.

  • Plans and manages to annual budget, continually optimizing based on results and priorities.

  • Proven success managing multi-channel campaigns such as digital, direct mail, email, and banker.

  • Team player with a positive, can-do attitude.

  • Works well in a fast-paced, high pressured environment.

  • Highly organized, efficient and able to multi-task

  • Strong attention to detail.

  • Excellent written and oral communication skills.

  • Experience with Workfront and Microsoft suite of products.

  • Minimal Travel, as required.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Agency Statement: Huntington does not accept solicitation from Third Party Recruiters for any position

Welcome to Huntington!

At Huntington, we look out for people. From reinventing banking with game-changing innovations to building an internal culture that creates lifelong bonds, together, we can make people’s lives better.

And amazing things happen when we look out for each other. We prove it every day. Whether it’s helping a colleague or collaborating on a new tool that will revolutionize the way people save money, our actions can have a huge impact.

Our colleagues look out for people with a Can-Do Attitude, Service Heart and Forward Thinking.

Those are our values—simple but powerful. Each of them pushes us do the right thing, to do right by people. Because people are what matter.

If that sounds like you, we hope you’ll apply to join our team. If you’d like to learn more about how Huntington looks out for people, visit https://www.huntington.com/lookingout .

Job Alerts

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We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at HuntingtonCareers@Huntington.com.

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