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Caterpillar, Inc. Brand Consultant in Mossville, Illinois

Career Area:

Marketing / Sales / Product Support

Job Description:

Who is Caterpillar?

With 2020 sales and revenues of $41.7 billion , Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Services offered throughout the product life cycle, cutting-edge technology and decades of product expertise set Caterpillar apart, providing exceptional value to help our customers succeed. The company principally operates through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through its Financial Products segment.

What do we do?

Perkins Engines Company Limited, a wholly owned subsidiary of Caterpillar Inc., is recognized as a leading manufacturer of industrial diesel engines. OEM Manufacturers and end users on every continent have, for generations, trusted Perkins engines to power their world.

At the Peterborough facility we are responsible for the marketing, sales and manufacturing of industrial engines for both the Cat and Perkins brands. Irlam is the home of our Perkins Aftermarket Sales and Marketing team. Wherever you work, together we create sustainable, world-changing solutions that impact lives around the globe.

What experiences can we offer you?

At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work. That’s the Power of Everyone.

The Opportunity

Caterpillar’s Industrial Power Solutions Division is looking for a global brand consultant to maintain and develop the effectiveness of our brands (Cat® and Perkins). As the Brand Consultant you will facilitate long-term development of the Perkins brand while functioning as the day-to-day centre of excellence to guide enterprise brand application and usage, ensuring a seamless integration of branding into marketing activities through various channels. This role acts as a consultant to assist in development of marketing strategies that foster brand awareness, improved customer engagement, increased ROI and sales, and enhanced customer retention and loyalty.

The role reports to the Marketing Promotions Manager and works closely with a cross-functional team including Marketing, Sales, Parts and Service, Operations, Distribution, Dealers and both internal and external communication teams.

This position is accountable for the overall health, direction, and effectiveness of the Perkins brand.

Responsibilities and Duties

  • Manage and consult on strategic brand management and worldwide identity applications and manage associated identity projects

  • Responsibility for influencing product design to integrate enterprise, industry, and divisional strategies

  • Manage and develop the strategic use of the Cat and Perkins brands within the enterprise, business units, distribution, dealers and customers

  • Develop and manage the Perkins brand and act as an advisor and liaison on the Caterpillar brand

  • Develop and protect our trademark and identity standards

  • Play a key role in supporting the Cat and Perkins parts and service marketing team to maximise the impact and effectiveness of product campaigns and alignment with the wider brand message

  • Management of the global customer experience programme

  • Develop and implement a brand education programme

  • Play a key role in supporting the Marketing Promotions team with the delivery of major new marketing initiatives

  • Communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate

  • Management of the Cat and Perkins customer decal process

  • Travel will be required (15-25% of working time)

  • Flexible working arrangements will be considered for this role, in-line with the needs of the business


Candidates will have gained the following skills and experience through previous roles:

  • Progressive experience within a brand marketing

  • A results-driven marketer passionate about demonstrating value to our stakeholders

  • Engaging communicator, excellent in building collaborative and trusted partnerships across a global network of business and external partners

  • Creativity! Able to curate innovative solutions to develop the brand

  • Excellent customer focus

  • Thrive within fast-paced environment; flexible and able to adapt to changing scenarios

  • Effectively provide consulting on brand strategy, brand management and brand communication

  • Exceptional project management skills to lead and execute process improvements

  • Prior experience acting as a trainer, coach and mentor

Candidates may have gained the following skills and experience through previous roles:

  • Degree qualified in Marketing or related field,

  • Capturing key/actionable insights from analysing specific raw data to provide enough information for the business to make good decisions

  • Thrives in fast-paced environments, is flexible and able to adapt to changing scenarios

  • Understanding of Lean principles

  • Experience managing a Global Brand

  • Managing a Global customer network

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.

Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.