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ServiceNow, Inc. Product Marketing Manager, Risk and Compliance in Santa Clara, California

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog ( and hear from our employees ( about their experiences working at ServiceNow.


The Risk Product Marketing Team drives ServiceNow’s enterprise-wide risk and compliance marketing. Proactive risk management enables organizations to be agile and resilient, and ServiceNow’s modern cloud platform provides an unparalleled foundation for long-term success. The product marketing team works closely with a tight-knit business unit, amazing risk sales specialists, and passionate cross-functional marketing partners. As a result, our business is growing at a record pace and is recognized as an industry and market leader.


This new role will position and market our Risk Management products to IT and security personas, including third-party risk managers, and drive projects that help grow the overall risk business. Your mission is to develop clear messaging and solutions around key domains and use cases for IT risk and compliance, including digital risk, vendor risk, cyber risk, and compliance. You’ll support product launches, “better together” integrations, and industry solutions with related products and partners.

What you get to do in this role:

  • Work closely with product management, sales, and global marketing partners to make your products and solutions successful and hit NNACV and renewal targets

  • Apply your subject matter expertise, experience, and competitive perspective to identify audience, buyer needs, and focus messaging, and campaign strategy for success

  • Adapt marketing strategy and materials as our agile developers roll out capabilities and integrations on a multiple release/year cadence

  • Collaborate to integrate risk and compliance messaging and go to market with ServiceNow’s other products and partner offerings to expand market opportunities and TAM

  • Advocate creatively to customers, prospects, and peers (including social media programs, webinars, blogs, etc.)

  • Enable sales and partners with domain-centered training, persona-based use-cases, and value stories

  • Nurture prospect and customer engagement at key corporate and industry events, user meetings, and

  • Develop a portfolio of happy customers that can be used as Sales references and public Case Studies, as well as in user groups and events

  • Strategize and invent compelling and persuasive content for traditional and digital marketing programs

To be successful in this role you have:

  • 8+ years of relevant experience

  • Relevant product marketing and subject matter expertise:

  • 4+ years direct experience with IT risk and compliance product marketing and relevant domains

  • 5+ years in enterprise SaaS product marketing

  • Experience working with strategic advisories a plus

  • Bachelor’s degree in a related field required, MBA preferred

  • Creative and innovative storyteller to break through market noise and inertia

  • Visual thinker and proven speaker with strong presentation development skills (samples requested)

  • Excellent persuasive writing (samples will be required)

  • Success developing positioning, differentiation, and messaging to target personas

  • Success in content strategy and development across the buyer’s journey (your framework may vary)

  • Ability to develop launch and GTM plans to meet business goals, operationalize them, and deliver outcomes with minimal direction

  • Ability to lead and motivate others through excellent cross-functional collaboration and influencing skills

  • Bridge-builder who creates trusted relationships across extended virtual teams

  • Confidence and work ethic to perform exceptionally in a fast-changing, demanding, and unstructured work environment

  • Curiosity and eagerness to experiment for product marketing excellence, with a sense of humor and humility


ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550 (tel:(408)%20501-8550) , or for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.