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Regeneron Pharmaceuticals Senior Manager Respiratory Consumer Marketing in Sleepy Hollow, New York

Position Summary:

The Senior Manager of Respiratory Marketing will contribute to the financial success of DUPIXENT and will report to the Director, Consumer Marketing Lead. This person will assist with the development and implementation of the strategic and tactical plans/programs as it relates to both Consumers and HCPs across respiratory and GI DUPIXENT branded efforts.

Job Duties:

  • Develops and executes HCP and Consumer marketing initiatives/programs to support the brand’s critical success factors.

  • Develops HCP and Consumer tactical plan recommendations in line with brand strategies and objectives

  • Supports or leads the development, production management and implementation of the tactical components of the HCP and Consumer marketing plan including but not limited to:

  • Patient and HCP resources

  • Print and digital promotional materials

  • Non-personal initiatives

  • Promotional branded and unbranded campaigns

  • Field team workshops / training

  • Participates in relevant scientific congresses and conferences to stay up to date with relevant literature

  • Provides input for market research activities with the Market Research Team

  • Tracks market spend to ensure project timelines and expenses are kept on scope and budget

  • Works with marketing & sales management, training, legal, regulatory, medical, market access and market research to ensure appropriate understanding and implementation of the brand strategy

  • Ensures that marketing processes, programs, and materials are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines

  • Assumes responsibility for directing and monitoring all third-party contractors and vendors

Required Skills and Abilities:

  • Demonstrated knowledge and experience in marketing of biologics/high science products

  • Demonstrated competency in managing a consumer marketing effort both internally & externally for a product launch

  • U.S. Consumer and HCP marketing experience, with at least 1-3 years experience in marketing, including launch experience

  • Demonstrated competency in media planning to ensure proper mix and optimization (media includes digital, social, mobile search, and general awareness print.)

  • Demonstrated ability to collaborate with team members to develop and execute education programs and support materials

  • Demonstrated ability to work effectively and efficiently with team members and across departments to insure consistency and collaboration in strategy development and implementation of programs

  • Demonstrated innovative thinking and the ability to leverage past experience to be successful in an entrepreneurial environment

  • Combines strategic thinking with strong implementation skills managing projects/ programs from start to finish

  • Experience managing congress and conference related marketing activities

  • Ability to grasp complex scientific concepts, clinical data and simplify it

  • Strong interpersonal skills demonstrating emotional intelligence, both internally & externally

  • Self-starter and ability to work independently

  • Ability to manage given budgets according to the brand plan

  • Demonstrated ability to deal with cross-functional areas of the organization

  • Must be willing to travel 25-30% (including weekend travel as needed)

Education and Experience:

  • Bachelor's Degree, MBA a plus

  • 8+ years of "progressive" industry/relevant professional experience; 3+ years of pharmaceutical/biotech marketing, product management, or related experience industry/relevant professional experience

  • Respiratory/Immunology experience preferred

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