Bristol Myers Squibb Director, US Lifecycle Management, Breyanzi in Summit, New Jersey
At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
Responsibilities will include, but are not limited to, the following:
Responsible for the development & execution of the US Breyanzi brand strategy across multiple indications in b-cell malignancies, developing and executing cross-functionally to ensure delivering on the brand strategic imperatives.
Oversee US commercial input into key cross functional global teams, including the Global Breyanzi Development team and indication-specific labeling teams, as appropriate.
Lead the development of the 3 Year US operating plan and brand plans for Breyanzi new indications, including financial forecasts and brand strategy.
Work closely and collaboratively with all cross-functional partners to develop optimal US launch plans that maximize the commercial potential of Breyanzi and drive post launch brand performance.
Build indication-specific teams to support launches and provide ongoing coaching and development to enhance the professional development of talent within the team.
Work with HQ legal, regulatory, medical affairs, scientific communications, market research, clinical development, & translational medicine to ensure global alignment of the proposed commercialization strategy.
Monitor the competitive environment and customer base to uncover insights and quickly identify opportunities and risks to brand strategy and plans.
Develop and deliver presentations to senior management and other internal/external stakeholders.
Reporting into the Executive Director, US Breyanzi Brand Lead, this leader will be a key member of the Breyanzi and US Cell Therapy team and play a critical role in shaping and driving the strategy, execution and culture of the Breyanzi brand. This leader will also be responsible for coaching and development of three direct reports.
BA/BS required; MBA preferred
Successful candidate should have at least 10+ years industry experience with 10+ years of oncology/hematology sales & marketing experience and managing high performing teams across geographical locations
Strong US marketing experience with a track record of successfully managing large brands required
Strong science background with deep knowledge of Hematology/Oncology. Experience with CAR T/cellular therapy also preferred.
Effective communication, experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations.
Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments
Must be able to conceptualize and articulate a vision for self and brand that energizes all functional areas and stakeholders
Demonstrated ability to think strategically and align and engage stakeholders to drive performance
Prior Health Care Practitioner marketing and account management experiences with demonstrated expertise in customer focus, insight mining, message development and marketing analytics.
Willing to travel up to 25%
Models BMS Values through
Leadership skills - Proven ability to build, lead and motivate high performance management teams. Achieves organizational focus on key priorities, provides clear direction, delegates, actively communicates and coaches. Able to seek broad input from all appropriate stakeholders regarding key decisions. Values diverse and opposing views. A committed mentor, people developer and team builder. Strong organizational and administrative skills. Possesses a sense of urgency.
Collaboration skills - A top class team player. Works effectively in a team-based organization, effectively listens, collaborates cross-functionally and builds alignment around goals and objectives. Shares, circulates information. Readily builds consensus and achieves agreement on key initiatives and priorities. Synthesizes diverse perspectives into cohesive, aligned recommendation/deliverables, managing dissension along the way and championing team recommendations
Results orientation - A result oriented individual, with a participative, high energy style, strong personal work ethic, intense focus on results and a bias toward action. Establishes clear expectations, objectives and priorities. Sets aggressive but achievable goals and consistently delivers. Diligently monitors progress and proactively addresses variances. Highly decisive and action-oriented.
Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.
Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.
Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to firstname.lastname@example.org . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
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Company: Bristol Myers Squibb
Req Number: R1548516
Updated: 2021-10-22 04:37:17.744 UTC
Location: Summit,New Jersey
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.