Sirius Computer Solutions Marketing Strategist (Federal) in United States
Sirius Federal, LLC, a subsidiary of Sirius Computer Solutions, Inc., is looking for a Marketing Strategist. This role is based out of the Federal office in Crofton, MD but could also be based in San Antonio, TX or Omaha, NE locations. (This is a hybrid role but will primarily be remote).
The primary purpose of this position is to work with all key federal solutions specialists including Alliance Managers, Sales, Engineering, Manufacturers and Marketing to develop go-to-market strategies for assigned IT solutions and services in the Public Sector. The candidate will be responsible for creating a strategic, consistent, and impactful outreach plan with a focus on lead generation and brand awareness. This person builds and maintains marketing relationship between Sirius Federal and assigned manufacturers. They work closely with the federal marketing team to ensure their GTM plan is executed timely while driving and measuring results as they engage federal agencies across the DoD, Civilian and Intelligence community.
Primary Duties and Responsibilities:
Works with Brand Leaders, Alliance Managers, Partners, and Sales to determine the various use cases and audiences, customer pain points, decision making journey and potential customer triggers
Works with federal solutions specialists including Alliance Managers, Sales, Engineering, Manufacturers and Marketing to develop go-to-market strategies for assigned IT solutions and services in the Public Sector.
Plans lead generation and branding strategies based on organizational priorities, funding sources and resource allocation.
Maintains high-level view of all assets and creates communication/marketing campaigns that drives awareness.
Supports the organization with account-based marketing activities designed to drive customer generation, conversion, retention, and growth.
Creates successful digital lead generation campaigns and nurturing, converting MQL’s to SQL’s and moving prospects through the funnel.
Works within the marketing team, internal resources and third-parties to make sure plans are executed properly and on time.
Assists in communicating all marketing plans and messaging to leadership and appropriate sales teams ensuring they understand and are enabled with the messaging for their sales efforts.
Assists in reviewing content and creative developed for assigned solutions to be sure messaging and visuals are on point, on strategy, and on brand.
Establishing a close relationship with the rest of the marketing team (graphic design, event planning, digital, content) and cross functional partners to ensure strong brand awareness and content strategy.
Keeping current with emerging technologies and marketing trends. Provides suggestions on areas of improvement and offers suggestions for new technologies and tactics to explore.
Bachelor’s degree in Marketing or a related business field
Familiarity with standard marketing concepts and practices
At least four (4) years marketing campaigns/events experience
Other Position Requirements:
Demonstrated project management, presentation, organizational and follow-up skills
Demonstrated ability to handle multiple projects simultaneously
Demonstrated ability to understand and apply technical product information into client-facing demand generation tactics.
Demonstrated communication and presentation skills
Experience in marketing campaigns, events and/or other marketing programs
Demonstrated computer skills
- Experience in Information Technology a plus
Essential FunctionsThe position exists Solution Marketing Specialist (a marketing strategy position) and as such provides marketing solutions to clients, and as such requires the ability to travel to more complex events as well as at times, partner planning meetings.
The above primary duties, responsibilities, and position requirements are not all inclusive.
Serving federal agencies since 1991, Sirius Federal has a wealth of knowledge and resources to offer best practice solutions that achieve optimal outcomes and meet compliance guidelines. Together with our parent company Sirius Computer Solutions, Inc., we offer a comprehensive range of solutions backed by an expert team of engineers and the highest levels of partnership with leading manufacturers. From design to deployment, support, and maintenance, our technology solutions and services are designed with a constant focus on supporting our customers’ missions. We prioritize your success – and we do not succeed unless you do.
Sirius Federal is a Cisco Gold Partner, Dell Technologies Platinum Level, F5 Platinum Partner, IBM Platinum Business Partner, NetApp Star Partner, Nutanix Master Partner, Palo Alto Networks Diamond Partner, Splunk Elite Partner, Tenable Platinum Partner, VMware Premier Partner, and Pure Storage Elite Partner.
Sirius Federal is an equal opportunity employer that values diversity. As a government contractor, Sirius Federal takes affirmative action to employ and advance in employment qualified women, minorities, individuals with disabilities, and protected veterans; maintains a drug-free workplace; and participates in E-Verify.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)